原标题：当太阳和月亮缓缓打出客户的Logo，我的头上缓缓浮起问号
作为万物的孕育者，大自然通常不提供品牌露出的服务。但是在2019年12月26日，太阳和月亮在天空中相遇并发生日食，该天象约300到400年才会在同一地区出现一次——与此同时，它们还共同勾勒出了某个品牌的经典标识。
万事达卡：惊不惊喜？意不意外？
此次日环食带覆盖了沙特阿拉伯、卡塔尔、阿联酋和阿曼，以及印度南部、斯里兰卡，最终延伸至印度尼西亚和马来西亚。
正是在这场全球瞩目的天文奇观中，会两度出现万事达卡的Logo标识。身为全球创意代理商，又怎能错过这场千载难逢的机会？于是，麦肯全球与麦肯中东联合打造了这波营销战役~
12月26日，在万事达卡的合作网站上，随着月球一步步遮挡住太阳，折扣的力度开始不断地攀升。当日食达到97%时，万事达卡的持卡人将享受0.3折的巨幅优惠。
什么？40块钱就可以买到Airpods！
在日环食出现后，随着太阳渐渐恢复真容，价格也逐步地回升，直至整场日食结束。
此外，在日月交汇瞬间（也就万事达卡标志出现时）刷卡的两位顾客还将得到品牌方特别提供的无价奖品，以回应此次活动主题“A priceless alignment of the stars”，一场天体间的无价携手。
活动预告被投放在阿联酋最繁华的商业区上，并辅以一系列的数字和平面广告。
Astronomical Sales
项目信息
品牌/广告主
MasterCard® 万事达卡
营销机构
Creative Agency 创意代理商
FP7 McCann 迪拜
参与者
奖项荣誉
2021
Cannes Lions
Brand Experience & Activation | Retail Promotions & Competitions
Bronze
2021
The One Show
Creative Effectiveness | Single Country or Region | Consumer / Brand
Merit
2021
The One Show
Creative Effectiveness | Creative Effectiveness | Consumer / Brand
Merit
2021
The One Show
Creative Use of Data | Real|Time
Gold Pencil
2020
NYF Advertising Awards
FINANCIAL ADVERTISING (formerly MIDAS) | Consumer | Financial Service Provider
Bronze
2020
NYF Advertising Awards
FINANCIAL ADVERTISING (formerly MIDAS) | Use of Discipline/Medium | Marketing + Promotions
Gold
2020
NYF Advertising Awards
FINANCIAL ADVERTISING (formerly MIDAS) | Business to Business | Financial Service Provider
Finalist
2020
NYF Advertising Awards
FINANCIAL ADVERTISING (formerly MIDAS) | Consumer | Credit Card
Gold
2020
NYF Advertising Awards
FINANCIAL ADVERTISING (formerly MIDAS) | Use of Discipline/Medium | Events
Finalist
2020
NYF Advertising Awards
FINANCIAL ADVERTISING (formerly MIDAS) | Use of Discipline/Medium | Online
Gold
2020
NYF Advertising Awards
FINANCIAL ADVERTISING (formerly MIDAS) | Use of Discipline/Medium | Outdoor/Transit/Out-of-Home
Silver
2020
NYF Advertising Awards
FINANCIAL ADVERTISING (formerly MIDAS) | Use of Discipline/Medium | Guerrilla/Alternative Media/Location-Based Media
Finalist
2020
AD STARS
Data Insights | Use of Data | Data Integration
Bronze
2020
AD STARS
Direct | Use of Direct Marketing | Use of digital in a direct marketing campaign
Silver
2020
AD STARS
Outdoor | Ambient(Non standard and Free-form at outdoor advertising) | Live Advertising and Events
Silver
2020
AD STARS
Direct | Sectors | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
Gold
2020
AD STARS
Interactive | Use of Interactive | Use of Web Platforms
Gold
2020
AD STARS
Brand Experience & Activation | Use of Brand Experience & Activation | Use of promotional stunts /live advertising/live shows/concerts/festivals
Gold
2020
AD STARS
Creative eCommerce | Sectors | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
Gold
2020
AD STARS
PR | Sectors | Finance/Services/Entertainment &Leisure/Travel/Restaurants/Commercial Public Services/Pets
Silver
2020
AD STARS
Media | Use of Media | Use of special events and stunt/live advertising
Silver
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